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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Strategic Brand Management. : Incorporating the latest thinking and developments from both academia and industry, this Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (5th Edition)5th Edition. byKevin Lane Keller(Author), Vanitha Swaminathan(Author) 4.0 out of 5 stars5 ratings. ISBN-13:978-0134892498. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Strategic Brand Management. : Incorporating the latest industry thinking and developments, this exploration of brands, This item: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition by Kevin Keller Hardcover $234.66 Only 2 left in stock - order soon.
Strategic Brand Management. : Incorporating the latest thinking and developments from both academia and industry, this Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (5th Edition)5th Edition. byKevin Lane Keller(Author), Vanitha Swaminathan(Author) 4.0 out of 5 stars5 ratings. ISBN-13:978-0134892498. Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
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Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity.
All in one guide. Traditionally, companies have analyzed brand positioning and business To assess performance, they have used a different set of strategic tools that map or measure brands on Using the tool, managers can determine a desired market Measuring sources of brand equity: capturing customer mind-set. Marketers use Pris: 769 kr. Häftad, 2019. Skickas inom 5-8 vardagar.
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Keller, K.L. (1998) Strategic Brand Management Building, Measuring, and Managing Brand Equity. Prentice Hall, Upper Saddle River. and imaginative planning and a strategic brand management process. Brand equity is programs and activities to build, measure, and manage brand equity. A key aspect of managing brand equity is the proper branding strategy. Brand&nb
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
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In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on Click Download or Read Online Button to get Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition ebook. Please Note: There is a membership site you can get UNLIMITED BOOKS, ALL IN ONE PLACE. FREE TO TRY FOR 30 DAYS.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Strategic Brand Management.
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2000, "Strategic Brand Management: Building, Measuring, and Managing Brand Equity." Journal of Consumer Marketing, vol. 17, no. 3, pp. 263-
av F Dönell · 2013 — Affärsrelationer och Brand Equity. Empiri: Business Relationships and Brand Equity. Aaker, David (1991), Managing Brand Equity: Capitalizing on the Value of a Keller, K.L. (2003), Strategic Brand Management: Building, Measuring and. Strategic Brand Management. Building, Measuring, and Managing Brand Equity. Upper Saddle River 1998. Stor 8vo.
av H Astner · Citerat av 1 — Ett varumärke definieras av AMA (American Marketing Association) som How can these actors build, measure and manage brand equity and drive Strategic brand management – Building, measuring, and managing
Strategic brand management. Undertitel: building, measuring, and managing brand equity.
Subject: Building, Measuring, and Managing Brand Equity Kevin Lane Keller Tuck School of Business Dartmouth College Vanitha Swaminathan Katz Graduate School of Business University of Pittsburgh Strategic Brand Management Fifth Edition A01_KELL2498_05_SE_FM.indd 3 29/12/2018 02:48 Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity.